A backlink is an incoming link comes to your website from another website. It’s also known as “inbound link” and “incoming link”. A backlink is created when one website linked to another website.
Backlinks are very important in improving website’s SEO and ranking. They make a huge impact on website popularity in a search engine.
“Getting more backlinks to your website = Gaining more popularity”
Why are Backlinks important?
Search engines determines the website’s ranking based on so many factors. Backlinks are also considered as a major factor in website’s rankings in search engine results. A webpage with more outbound links tends to rank higher in search engine results.
How are Backlinks created?
Backlinks should be natural and should not use artificial ways to get more backlinks. Due to the importance of backlinks in SEO, website owners are following so many bad ways to gain the backlinks for their websites by buying and selling backlinks. These methods are not acceptable by search engines and they penalize the websites for such practices.
“Quality of backlinks is more important than Quantity”
Example: A blogger Smith has a blog about affiliate income and created an article how affiliates make money. Another blogger David has written an article, how affiliates make mistakes and linked Smith’s article in his post so that viewers can understand the subject more easily.
Here Smith blog gets a valuable backlink and David got more traffic for his post.
How to build good backlinks?
Links from other websites to your website will improve the website rankings in search engines but all backlinks are not equal. Some backlinks not improve your ranking but might have a negative effect. A backlink from the authority websites in your niche has a great SEO value. So always focus to build a relevant and good backlink that adds credibility to your website.
What makes your link high quality?
Every SEO expert has different opinions on this topic but most would agree on factors that listed below.
- Relevant source: A backlink should come from a relevant website from your niche. This not only helps to rank higher in search engines but also improves user base to your website.
- Trusted site: A good quality link from a good and trustworthy website adds more value to your backlink. It’s very difficult to get a backlink from these websites like Wikipedia, Huffington post etc. So a backlink from a trusted website always ranks high in search engine.
- High PR website: Links from high Page Rank website have higher quality.
Higher PR = Higher Quality
The chance of getting backlinks to a new website is almost zero but you’ve to create them slowly with patience and caution to drive more traffic to your website. There are so many tips released by market experts to improve the backlinks to your website but don’t just rely on unknown resources. Always research and make your own way.
If you’ve any questions, feel free to contact me and share this post with your friends on Facebook, Twitter and Google +.