Now, most of the bloggers are selling e-books on their website and making money with it. Let’s check about an e-book and how to create and sell an ebook on your website.
What is an e-book??
An electron book or an e-book is a digital form of printed book consisting of text and images. Now a day’s people are showing interest to read e-books more than printed books. As we can read e-book anywhere, anytime on a laptop, Kindle e-reader and smartphones.
When it comes to blogging, creating and selling E-book is the finest way to share your passion and exposure on the topic and also one of the great ways to make money on your website.
Benefits of Creating E-Books:
Nowadays all bloggers and internet marketers are creating e-books to get below benefits by creating and selling e-books. So Let’s check the benefits of Creating an E-Book.
- A great e-book is an extremely powerful online format that can read anywhere, anytime on a laptop, tablet, kindle reader and smartphones. With e-book sales, we can dive into online digital marketing which is cost-effective and environment-friendly.
- E-book helps to improve engagement, trust and exposure with the reader which leads to getting the potential customers to your blog.
- Creating an e-book is a fantastic way to share your passion and exposure on the topic and does not require more technical aspects.
- Selling e-books are great revenue source which can add an extra dimension to your monthly income.
How to Create and Sell EBook:
Step 1: Research Target Market:
Selecting a topic is a very crucial and challenging part of creating an e-book. Research the target keyword or topic from your posted content. You need to check the popular keywords that visitors are using to find on your blog and getting the most traffic to your blog.
Select the topic which you’ve more knowledge and experience. Most of the e-books come with their experiences and experiments only as it will add authority to your writings. Authority is very important in books as it will give more trust your readers. So you should have more trust and knowledge on selected topic otherwise, you’re going to fail before starting Because you’re the only one who going to create, promote and sell the e-book.
Use Google analytics and Google keyword planner to check the most popular keyword in your niche. Before finalizing the topic, check other potential competitor’s e-book topics. It will give you the market strength and visitor potentiality.
Step 2: Use Killer Title:
Once finalized the topic, select a killer title for the book which gives more trust and proper information about the topic.
E-book sales are mostly depending on the title of the book. A killer title attracts the customer and tends to buy the product. For example, if you want to write a book about affiliate marketing experiences, Chances of buying the product with the title “Affiliate Marketing Tips” is very low whereas “How I Made 20,000$ Per Month With Affiliate Marketing” is very high. Customers always want to know and follow the winner tips and practices to reach their goals. So make your title very specific, clear and extract from your past experiences.
Step 3: Write The Content:
Now the most important part is writing. Instead of using typical language, try to write the content detailed, simple and clear with added quality. It helps the customer to understand your thoughts quick and easily. People want to read your book to learn something and want to know the result they will receive at the end by using the product or suggestions, so always write the content with the end to end results. Not only the content but format and design of the e-book are also very important to look like a professional document.
There are so many plug-ins, apps and online software are available to create an e-book. You can select any method to create a user-friendly e-book.
When you’re writing, follow these simple tips to add an extra value to your e-book.
- Use well-proven fonts and colors to keep the format simple and clean.
- Use bulleted lists, numbered lists, bold, italics and quotes to emphasize some key points.
- Always Use headings, subheadings and page break to read and understand easily.
Step 4: Add Visual Treat:
An image speaks more words. An image used to enhance the topic that you covered and helps to understand easily. Incorporate the images in your e-book to emphasize the worth of the book. Don’t simply add the images on every page, add them where it is required.
Step 5: Add cover page:
We have an idiom like “don’t judge a book by its cover”. But potential customers will always buy a book by looking at cover page only. A good quality cover can make the book professional and worth of buying. So select a good cover page and add them to the e-book.
Step 6: Converting the E-Book:
Now your topic and designing of the book are completed. Now you have to convert to the specific format to sale on your website.
So what’s the best format for e-books??
PDF: The most used format for e-books. We can open a PDF file from any computer and mobile devices and it’s convenient for all users.
Mobi: .mobi format originally used by Mobipocket e-reader but now available for all e-readers including Amazon Kindle. This format is visually appealing with reader interface.
Epub: Epub is the most used widely supported XML-based format. This supports almost all e-readers including Amazon kindle fire and iBooks.
Now you have to decide the format of the e-book which works best for your target customers.
Step 7: Create Landing Page:
Now e-book is ready and you can start selling on your own website. Create A dedicated landing page to sell the e-book on your website. A landing page is a web page used to promote the product you offer and provides the form that customer needs to fill the contact details in order to pay and download the book. Optimize a great landing page which turns your potential visitor into a customer and increases sales. There are so many websites like lead pages, optimize press who offers best landing pages.
Step 8: Promote E-Book:
It’s very important to promote your e-book to reach the target number of visitors.
- Advertise e-book on your own website with the link to your landing page.
- Add landing page link to your blog post which related to the product.
- Create a blog post about the e-book and add download button at the end of the article which helps the customer to buy easily.
- Email marketing is the best way to promote e-book by sending promotional emails to your loyal subscribers.
- Start promoting in social media. Social media plays a great role in getting more visitors. Promote on Facebook, Google+, Twitter, Pinterest and so on.
Check this article How to Promote Affiliate Products on Your Blog.
Step 9: Monitor Sales:
Once your e-book launched and promoted wide so many channels you need to monitor the sales and success of your ebook. You can monetize the number of sales with Landing pages stats or email marketing stats.
There is no limit on how much you earn from e-book sales. It totally depends on your e-book, website reputation and the way you promoting.
If you have any questions related e-book creation, feel free to contact me and share this post with your friends on Facebook, Linkedin, Google + and Twitter.