Before starting a website, the first important point is selecting a great domain name which helps you in branding. A domain name is an address or URL which used to identify your blog on World Wide Web.
For example royalecash.com
Choosing a correct blog name plays a key role in attracting the visitors. Make sure to choose a domain name which suits your business and also easy to promote.
Below are some rules and tips to be considered while selecting a domain name.
Use keywords that related and describe the services you offer on the website. Including keywords can help your website to list on Google search results.
Google highlights the relevant websites when we searched by a keyword. So it will improve a number of visits by clicks to your website. So a relevant keyword in a domain name helps to boost Google site ranking.
For example, if you’re launching a site that explains about cooking, use keywords like cooking, kitchen, chef, recipe, dishes etc.
Don’t use your personal name as domain name. It will not look professional.
Keep it short:
Short names are easy to type, easy to remember and easy to share. It helps in the word of mouth marketing and also fits in Google search results.
People don’t remember if it’s lengthy. So keep it short and simple.
Make it memorable:
A short and easy to remember name helps to bring back the visitors. Anyone can easy to share by word of mouth.
It’s hard to recommend and visit your site if they don’t remember the name. So make it short, simple, easy to remember to gain more visitors.
Easy to type and spell:
Domain name should be clear and easy to type. Mis-typing address may lose your traffic.
So don’t use a word with multiple spellings like (express and xpress), (colour and color), (center and centre), (flavor and flavour), (light and lite) and (you and u).
Avoid hyphens and numbers:
There is a possibility of misunderstanding and typing errors of special characters and also numbers. People may get confused if it’s alphabetical or numerical.
Ex: Nine or 9, Five or 5
Use an appropriate domain extension:
Extensions are categories of domain names such as .com, .net, .org….etc at the end of a web address. Make sure to choose an appropriate domain extension that suits your business. I always suggest using .com for your website as its widely used extension in the world and its help you in branding and SEO. If your chosen name is not available .org is the next best option.
Here are some domain extensions and the category it falls.
- .com – represents the word Commercial and it’s widely used extension in the world for all business and profit companies.
- .org – represents the word Organization and it’s used by non-profit organizations.
- .net – represents the word Network and it’s used by technical and internet service providers.
- .edu – represents the word Education it’s used by educational organizations.
- .gov – represents the word Government and it’s used by the government.
- .biz – represents the word Business and it’s used by business persons.
- .info – represents the word Information and it’s used by informational sites.
Before selecting a domain name, make sure the name you’ve selected isn’t trademarked, copyrighted or being used by others. You should not violate any existing brand copyright policy.
You can use domain name suggestion tools to get a better name. Make sure to choose a domain name which has more sense, short and easy to spell for branding.
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