What is Google Adsense and How does it Works??

Google Adsense is one of the most popular ways to make money with your blog. As a blogger, everyone heard about Google Adsense. Google Adsense provides a better way to make money with a blog. Let’s check it out about Google Adsense.

What is Google Adsense?

Adsense is an advertising program run by Google that allows publishers to make money by displaying ads on their blogs. It becomes a very popular program that specialized in placing and displaying the text, image and banner ads depends on blog content, user location and much more. Bloggers can generate revenue on Pay-per-click (PPC) or pay-per-impression (PPI) basis.

Pay-per-click (PPC): PPC is the amount of revenue you earn when the user clicks on the ad. It is also called as cost-per-click (CPC). Some advertisers pay the high amount per based on the ad.

Pay-per-impression (PPI): In PPI you earn the amount per 1000 ad impressions. One Ad impression is reported when an ad displayed on the blog. It is also called as cost-per-impression (CPI).

How does Google Adsense Works??

The most important thing to get success with Adsense is having a website with great content with regular visitors. Let’s check how to create and make money with Google Adsense.

Read: What is Affiliate Marketing and How It Works??

Step 1: Create Adsense Account:

The first step is to create an Adsense account in order to start. Go to https://www.google.com/adsense/start/ and Sign up for Google Adsense program and complete application process. A Gmail account is required to create an Adsense account.

Check this step by step guide to create a Google Adsense account.

Step 2: Add Adsense Code To Your Blog:

Once you signed up for Adsense program, you need to place Adsense code on your blog. Adsense team will automatically review your application whether your blog complies with their policies and terms of conditions. It’ll take 1-2 days to review your application. Ads will not be displayed till the application is approved.

You’ll receive the status of your application by email. If your application is not approved, you’ll receive an email explaining the reasons and next possible steps. You can fix and reapply.

If your application is approved, you’ll receive a confirmation mail from Adsense and ads will start displaying on the website.

Step 3: Setup ads on your website:

Now you can start making money with Adsense by placing the ads on your website. Publishers can pick any ad size that supports their ad type or else Google fill any of the available ad units that fit on size available on your web page. These are called responsive ads. Now we will check the types of ads and formats.

Check this Beginners guide on How to Setup Google Adsense Auto ads.

Types of Ads: Adsense offers several types of ads and in different formats to place them on your website to make more money. Here are the types.

Text ads: A text ad includes a title, website address and one or two lines about the website. This type of ads mostly appears in Google search results and can be added in websites too.

Image ads: Image ads are also called as display ads. An image ad contains rich text graphical content offered in several formats.

Video ads: Video ads are also rich content ads which display video instead of text. Video ads can be CPM or CPC type. The ad first appears as a static image with a play button. When a user sees the image it counts as an ad impression. The video will start playing when a user clicks on the play button. Then it will calculate as an ad click.

Rich media ads: Rich media ad is a group of interactive add that includes HTML, flash, and video ads.

Link units: A link unit displays a list of topics in an ad. Whenever a user clicks on the topic, they brought to another web page that relevant to the topic. You won’t received earnings for clicks on the list of topics but you’ll get paid when user click the ad on resulting web page.

Ad formats: Google Adsense offer ads in different sizes to display them on the website. Different ad formats support different ad types like text, image and video ads. Publishers can pick any ad size that supports their ad type or else Google fill any of the available ad units that fit on size available on your web page. These are called responsive ads. Some ad sizes support all devices of desktop and mobiles and some ad types support only desktops or only mobile devices. Below are the ad sizes.

Medium rectangle (300×250) – Supports text ads, image ads and mobile ads.

Large rectangle (336×280) – Supports text ads and image ads.

Leaderboard (728×90) – Supports text ads and image ads.

Half page (300×600) – Supports text ads and image ads.

Large mobile banner (320×100) – Supports text ads, image ads and mobile ads.

Mobile leaderboard (320×50) – Supports only mobile text ads and image ads.

Banner (468×60) – Supports text ads and image ads.

Half Banner (234×60) – Supports text ads and image ads.

Skyscraper (120×600) – Supports text ads and image ads.

Vertical Banner (120×240) – Supports text ads and image ads.

Wide Skyscraper (160×600) – Supports text ads and image ads.

Portrait (300×1050) – Supports text ads and image ads.

Large leaderboard (970×90) – Supports text ads and image ads.

Billboard (970×250) – Supports text ads and image ads.

Small Square (200×200) – Supports text ads, image ads and mobile ads.

Square (250×250) – Supports text ads, image ads and mobile ads.

Small rectangle (180×150) – Supports text ads and image ads.

Button (125×125) – Supports text ads and image ads.

Small Square (200×200) – Supports text ads, image ads and mobile ads.

Square (250×250) – Supports text ads, image ads and mobile ads.

Mobile responsive ad sizes for Android, ios and other devices with full HTML browser:

Mobile leaderboard (320×50) – Supports only mobile text ads and image ads.

Small Square (200×200) – Supports mobile text ads and image ads.

Square (250×250) – Supports mobile text ads and image ads.

Medium rectangle (300×250) – Supports mobile text ads and image ads.

Video supported ad sizes:

True-view in stream (skippable video ads)

Standard in stream (non-skippable video ads)

Full slot (full-screen text, image or rich media ads)

Overlay (button-third text, image or rich media ads)

Read: How to Make Money With Amazon’s Affiliate Program.

Glossary – Adsense terms:

Click: Click is when a user clicks on an Ad. For link units, a click is calculated when user click the ad on resulting web page.

Ad impressions: An Ad impression is counted when an individual ad is displayed on your website.

CPM: CPM is a cost per 1000 impressions you received per ad.

Ad CTR: Click-through rate is the number of Ad clicks divided by the number of ad impressions.

Example: if your ad received 5 clicks out of 100 impressions, your CTR is 5%.

For link units, the number of Ad clicks divided by the number of ad impressions for the ads when user click the ad on resulting web page.

CPC: cost per click is the amount you earn each time when a user clicks on an ad.

Delivery rate: the percentage of times a requested video ad is turned and start playing.

Ad impressions / ad requests

How Much Money Can Make From Adsense???

There is no limit on how much you earn from Adsense. It totally depends on your website reputation and the number of daily visits. The amount you earn from Adsense based on clicks and impressions you received from visitors on daily.

You can check your earnings at any time and anywhere by signing in your account. You can see the total number of clicks, impressions, click through rate and total earnings.